Cross cultural issues on branding

Whenever books are burned men also in the end are burned. Heinrich HeineAlmansor All religious traditions had been tolerated under the Roman Empire, although Christians suffered to some extent because of their sedition. They stated openly that they desired the destruction of the Empire, encouraged soldiers to desert, aparantly assassinated oponents, vandalised sacred monuments and statues, and tried to destroy the city of Rome by means of arson.

Cross cultural issues on branding

Cross cultural issues on branding

Emphasis on reciprocation of gifts, favors, and greetings; Negative association with economic growth. Restraint The dimension of indulgence vs. A society that practices indulgence makes room for the comparatively free gratification of natural and basic human drives pertaining to indulging in fun and enjoying life.

The quality of restraint describes a society that holds back need gratification and tries to control it through stringent social norms. Arab, African, Asian and Latin countries have a higher score with regards to power distance index while Germanic and Anglo countries possess a lower score.

For instance, Guatemala has a score of 95 while Israel scores 13 with a very low power distance, whereas the United States stands somewhere in between with a score of So far as the individualism index is concerned, a substantial gap exists between Eastern and less developed countries on one hand and Western and developed countries on the other.

While Europe and North America are highly individualistic, Latin America, Africa, and Asia score very low on the individualism index with strong collectivist values. Highest uncertainty avoidance scores are possessed by Latin American countries, Japan as well as Eastern and Southern Europe.

The score is lower for Chinese, Nordic, and Anglo culture countries. For instance, Germany has a higher uncertainty avoidance index with a score of 65, compared to Sweden, which scores only Nordic countries exhibit low masculinity, with Sweden and Norway Cross cultural issues on branding 5 and 8 respectively.

Again, Anglo countries, Japan, and European countries such as Switzerland, Austria and Hungary have high masculinity scores.

However, often there is a failure to manage the project effectively due to existing cultural differences between local communities and foreign engineers.

This case study of one such project in Eastern Ghanasupervised by a British engineer and project manager, explores some of the critical issues that can arise in a cross-cultural project. The engineer expected the community to express their opinions regarding the sanitation and water project, including the procedure of the project, the design or any other facet that the community wanted to discuss.

It was also noticed during the project that if individuals ever voiced their opinions, they preferred not to express opinions that conflicted with what others had expressed.

For instance, on a particular occasion, the engineer asked the opinions of two women in a family. After the first shared her opinion, the second woman, who was younger, was asked to share hers, but she refused to do so.

Instead, she said that her mother the other womanhad already spoken. In another case, the engineer approached a woman, who had some problems in walking, for her opinion.


In the village, she happened to be the only lady with this problem, so her opinion was sought in order to customize the design for water collection and sanitation systems accordingly.

However, this lady was reluctant to voice any opinion regarding this, as she felt that her own well-being was not so much significant considering the entire group. However, when the other women of the community were asked, one suggested a flat design so that the lady with the walking problem could collect her water easily.

At the start of the project, the engineer could more or less comfortably organize the work schedule and ensure good progress. Many members of the community lent helping hands. However, when the project was drawing to an end, the chief showed a temporary loss of interest due to two reasons.

Danielle says:

First, his mother had died and he was arranging for the funeral. Second, he had an affair with a girl in a neighboring village and was more inclined to meet her than perform his duties.

When the community members started returning to work, they seemed lethargic, and the engineer found it very difficult to complete the project within the stipulated deadline.

Explanation of the issues based on Hofstede dimensions: The community is from a culture that exhibits high power distance index, wherein subordinates are accustomed to abide by what their seniors tell them to do rather than following more democratic ways.

On the contrary, the engineer came from a culture where the power distance index is low, with flatter power structures, wherein the authority and subordinates worked on more or less equal terms.WELCOME TO TRIANGLE CROSS RANCH. Triangle Cross Ranch (TCR) is located on an authentic, 50, acre “working” Wyoming cattle are a behavioral modification with a strong vocational/technical program and an on-campus school We are a residential program designed for troubled teenage boys, ages TCR offers a solution to families dealing with the negative .

Methods: A comparative, descriptive cross-sectional study was conducted using an 83 item web-based pfmlures.comaphics, risk behaviours, procedural motives, and post-piercing experiences about men with GP were examined, as well as depression, abuse, self-esteem, and need for uniqueness.

Similarly published studies were also compared. The famous Temple of Apollo at Patara was destroyed, possibly by St Nicholas, a bishop now better known as Santa Claus.

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Certainly he, like many other bishops, was a keen destroyer of other people's holy places in the area. The strength of cross-cultural teams is their diversity of experience, perspective, and insight. But to capture those riches, colleagues must commit to open communication; they must dare to share.

Cross-cultural Issues in the 21st Century Marketing The late ’s have been proved to be the beginning of the most exciting and opportunistic years in the history of marketing. Mass marketing, as we know it is “out” and customized marketing becomes more and more important as we are entering the 21st Century.

Multicultural marketing (aka, ethnic marketing or cross-cultural marketing) applies unique marketing techniques to access the ethnic market.

"Ethnic market" refers to cultures other than the majority culture in a company's home area.

Cross cultural issues on branding
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