Their exports mainly compose of oil and electronic equipments. The law strictly prohibits use or possession of drugs and there is penalty of death for someone who is found guilty. The official religion is Islam but there are minorities too which include Christianity, Hinduism and Buddhism.
The founder of this brand is Guccio Gucci who founded his first shop in in Florence. The Gucci icon was made in and the trademark of red and green stripped leather was introduced in In the company took over by the family, it had established a phenomenal name that was enhanced by opening new stores in Tokyo, Beverly Hills and Palm Beach.
Many models were posturized holding Gucci products. Political Factors The political factor has a major impact on Gucci, the government changing its rules and regulation could directly affect the Gucci sales and purchase.
Gucci faced some negative effects because of the laws regarding import, export and increasing cost.
The political changes could also have a positive impact on Gucci sales by introducing new advertising strategy and the governmental support for it. Economical Factors Gucci faced challenges in the market due to economic factors like skimmed prices and customer were looking for high insurance before purchase.
These issues had never been highlighted before in the last ten years and had affected Gucci economically. Gucci has contributed in the global economy, increasing the Gross Domestic Product and living standards. Internationally, Gucci contributed a positive effect on the economic growth.
Social Factors Gucci has always given the best luxury products that customer demands, including fur coat and leather bags etc. Social campaigns and media coverage influences Gucci production greatly. Gucci made a positive impact on the lifestyle of people, improving their living standards.
Technological Factors Advancement in technology impacts every business hugely; they provide easy means of marketing coverage and capture the niche market.
Gucci is advertised because of the advancement of technology, more people are aware of the brand. Legal Factors Gucci strictly abides by the law to sell the brand and provide people with their unique products, in the market. Also, in terms of the accuracy of the brand sold to the customers, warranties elimination, limited liability etc.
Environmental Factors High class brands like Gucci who manufacture crocodile bags and fur coats are easily the target of the rights activist yet Gucci describes that since the manufacturing includes natural resources hence they are interested to protect them and nourish them.
Also, Kerning, leader of the conglomerate plans to eliminate all hazardous elements by Conclusion The bottom-line is that Gucci knows how to keep its customers happy by providing them with unique and authentic products promised as well as abiding to the legal and environmental laws.
Gucci is a very successful business and it is driven by demand, improving the living standards and social status. Fashion industry always innovation. Therefore Gucci needs to spend a lot of its resources to analyze the current business innovation to attract potential customer.Analysis of Malaysia's fragrance market.
Print Reference this. Published: 23rd March, The method to analysis the external environment of Malaysia fragrances market, we can use PESTEL. By using the PESTEL, the perfume firms will know what environment factors are affecting their organization. Gucci Shopping bag in internet and Sony Style.
Pest Analysis of Gucci in Malaysia Words | 12 Pages External Environmental Analysis on PEST, PORTER’S FIVE ANALYSIS & SWOT Introduction The purpose of this report is to examine the external environment in Malaysia that affected Gucci, one of the Italian high fashion luxury brand.
Malaysia lost an average of , hectares of its forests or % of its total forest area every year since , whereas in the s, the country lost an average of 78, hectares or percent of .
Pest Analysis of Gucci in Malaysia Words | 12 Pages. External Environmental Analysis on PEST, PORTER’S FIVE ANALYSIS & SWOT Introduction The purpose of this report is to examine the external environment in Malaysia that affected Gucci, one of the Italian high fashion luxury brand.
PESTLE Analysis of the Malaysia The Malaysian economy is dominated by service sector; it contributed approximately % tothe total GDP in Wholesale and retail mainly contributed % in , followed byfinance and real estate that combinedly contributed % to the service sector. External Environmental Analysis on PEST, PORTER’S FIVE ANALYSIS & SWOT Introduction The purpose of this report is to examine the external environment in Malaysia that affected Gucci, one of the Italian high fashion luxury brand.
PEST analysis, competitive analysis and SWOT have been used by investigators to achieve the target.